Features of Content Management SystemÂ
Why do content management system matter?
Then, any of the best content management system options will handle putting together all the underlying code so that visitors from around the world can read your blog post.
Now that you can answer the question of what is a content management system?, let’s get into some examples of the best free content management system options, along with some paid ones as well.
Why use Content Management Systems?
Content Management System(CMS) allow content managers to manage web content, as it allows content contributors to collaborate in creating, editing, and publishing good content. In this case, content managers should consider using content management software for its collaborative nature. Since all interfaces are browser-based, several contributors can access CMS on the go.
What to look for in a CMS?
Content management systems enable website owners to create websites without learning to program. Without these systems, you will either have to learn how to code and programming languages, such as HTML and CSS, to create your website. Alternatively, you can hire web developers and design teams to create your site. Fortunately, as a content manager, you can avoid all the tedious work by using these CMS systems or tools.
 How Does It Work?
Content management systems work in the following ways;Â
- Controls content – CMS enables content managers to control their site content with ease. It keeps track of uploaded content, making it easy to identify its location, those who can access it, its condition, and how it interacts with other content. For example, a blog post.
- Allows content reuse – using your content in multiple channels is a good way of increasing its value. For instance, with a CMS, your new article will not only appear on a separate web page but also feature a teaser on the category page and sidebars.Â
- Content automation and aggregation – assembling your content in one location make it easy to query and moderate. Properly structured content also makes it easy to display in varying formats, publish in various locations, and re-structure to suit your site visitor’s needs. For instance, your site visitors can consume different variations of content, such as PDF and eBooks, automatically create lists, create multiple language translations, and more.
How to Choose a Content Management System
Security
Ensuring that your website is free from cyberattacks is very important. With cloud-based CMS increasingly becoming a common target for cybercriminals, ensure that your CMS of choice features robust data protection features. This helps mitigate potential security issues, such as unauthorized access, malicious codes, and data integrity violations.
Multilingual support
A good CMS should support multiple languages, which enables content managers to run localized marketing campaigns that suit the target market. In other words, run a campaign in the language it’s intended for.
Ease of use
User-friendliness is another essential consideration. The interface should be intuitive and allow employees to use various components, including photo editing and other marketing materials in the system. In short, user guides are a plus.
Analytics
Google Analytics results are important when running a content marketing campaign. Therefore, the system should have an integrated analytics engine that content creators, marketing experts, and managers can use to predict trends and new content opportunities.
FAQs
Q: What is a CMS?
A: Software that lets you easily create, edit, and publish website content (text, images, videos) without coding.
Q: Is a CMS easy to use?
A: Yes, typically designed for non-technical users with a WYSIWYG editor (see what you get).
Q: What are the benefits of a CMS?
A: Easy updates, improved workflow, better organization, consistent website look.
Q: Do I need to know how to code to use a CMS?
A: No, most CMS platforms are user-friendly and don’t require coding knowledge.
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